1. 飛鶴奶粉的全產業鏈都包括哪些內容
看來飛鶴的這個全產業鏈模式很有名啊，這樣說吧，飛鶴是從源頭牧草種植、規模化奶牛養殖到生產加工、物流倉儲、渠道管控乃至售後等多環節的管理，只有這樣做了，飛鶴的品質才能更上一層樓。
2. 奶業產業鏈利益聯結機制的含義及其現狀，在線等
大哥 一樣的標準定義可是沒有找到啊 只找到中國人大的一篇相關論文啊 是關於 農業產業鏈利益聯結機制的
你的牛奶業也被包含在裡面了 可以看看啊
http://sard.ruc.e.cn/page.php?id=1088
2007屆碩士畢業論文> 房風文：農業產業鏈中農戶與龍頭企業的利益聯結機制研究
Author : / Date : 2007-06-27 13:44
摘 要
隨著市場經濟的發展，農業分工越來越細，專業化水平越來越高，從生產資料供應、農產品生產到農產品加工、銷售形成了一個完整的產業鏈。發達國家的農業產業鏈發展比較早，商業化運作比較成熟，極大地帶動了地區農業的發展，提高了農業的經濟收益。我國的農業產業鏈有了一定的發展，各地形成了多種各具特色的農業產業鏈，有牛肉產業鏈、蔬菜產業鏈、豬肉產業鏈等，產業鏈的內容和形式在不斷充實和完善中。在農業產業鏈中，農戶與龍頭企業之間的利益關系是農業產業鏈穩定發展的重要內容，研究兩者關系具有重要的理論意義和現實意義。
本文對前人的研究進行了文獻綜述。綜述了農業產業鏈的概念、組織形式、運行機制、農戶與龍頭企業的利益聯結機制等內容，利益聯結機制方面重點總結了利益聯結方式、影響因素、理論解釋等內容。在綜述中，對已有的文獻進行了簡單評述，並指出了本文的研究方向。在總結前人關於農業產業鏈和利益聯結機制研究成果的基礎上，本文提出了此次研究的理論依據和和理論框架。理論依據主要是產業組織理論和交易費用理論。在理論框架中，將影響農業產業鏈中農業與龍頭企業的利益聯結機制分為兩類，即市場交易方式的鬆散利益聯結機制和合同契約交易的緊密利益聯結機制，並分析影響兩者關系的因素。將多種影響因素歸納為制度環境、交易主客體特性、交易特性三大因素，並進一步細分為各具體的因素。在系統的理論框架中，分別闡述各因素對農戶與龍頭企業利益聯結關系的作用，在此基礎上提出理論假說，並繪出框架說明圖。
在案例研究部分，結合在廣西壯族自治區橫縣調查的茉莉花產業鏈和蠶繭產業鏈，分析了影響利益聯結機制的各因素在兩個產業鏈中的具體體現。在案例分析中，首先介紹產業鏈發展的基本情況及茉莉花和蠶繭兩條產業鏈的基本環節。再從制度環境條件、交易主客體特性和交易特性方面入手，具體分析農業產業鏈中的各影響因素。制度環境提供了農業產業鏈發展的外部環境條件，有利於農業產業鏈的健康發展。交易客體特性是指茉莉花和蠶繭兩種農產品的自然屬性和產品品質方面的內容。交易主體主要是農戶與龍頭企業兩個主體。農戶特性主要從其種植規模、生產資料投資等方面來刻畫。龍頭企業的特性從其所有制性質、產值、利潤、企業人數、資產、負債、企業用房面積、企業負責人、企業部門、設備、科研實力、生產工藝、企業同質性等方面來反映。交易方式特性方面從資產專用性、交易頻率和不確定性三個方面來闡述。資產專用性不做單獨論述，同論述農戶特性與龍頭企業特徵時一起論述。交易頻率反映農戶與龍頭企業的交易頻繁程度。不確定性指市場價格波動和自然風險兩方面。在分析不同特性基礎上，農戶與龍頭企業對交易費用和其它利益的權衡，最終選擇了茉莉花與蠶繭產業鏈的不同利益聯結方式，市場利益聯結方式和合同契約利益聯結方式。文中對兩種交易方式如何運行的做了較細說明。兩種交易方式產生了內生交易費用和外生交易費用，結合案例做了具體分析。內生交易費用是機會主義的對策行為所引起的交易費用，是市場均衡同帕累托最優之間的差額。外生交易費用，是指交易過程中直接或間接發生的那些費用，包括運輸中耗去的資源及各種設施等。最後計算了單個農戶的收益情況，不同農業產業鏈的種植規模不同，經濟效益也不相同。
文章的最後得出了本文的結論。茉莉花的制度環境具有一般性、茉莉花的產品品質要求低、農戶的規模小、茉莉花龍頭企業的實力一般、茉莉花交易雙方的資產專用性弱、固定交易頻率低和不確定性大，這些特性共同決定了茉莉花農戶與龍頭企業採用市場利益聯結的方式。蠶繭的制度環境具有一般性和針對性、蠶繭產品品質高、農戶的規模大、蠶繭龍頭企業的實力強、蠶繭交易雙方的資產專用性強、固定交易頻率高和不確定性小，這些特性共同決定蠶繭農戶與龍頭企業採用合同契約利益聯結的方式。兩種利益聯結方式是各因素共同作用的結果，單一因素並不必然導致該結果。
本文還給出了政策含義。不同的農業產業鏈有不同的特性，要因地制宜的選擇合適的利益聯結機制，爭取更多政策優惠支持，促進農業產業鏈的發展。茉莉花龍頭企業還要加強兼並與聯合，拓寬銷售渠道，做好營銷宣傳。蠶繭龍頭企業要進一步完善與蠶農的利益關系，增強企業的帶動力，發揮協會的作用。最後提出了本文的研究不足，並指出了進一步研究的可供選擇的方向。
關鍵詞： 農戶；龍頭企業；利益聯結機制
Abstract
Following the development of market economic, the agriculture divides into more and more parts, its specialty level becomes more and more high, then forms a completely instrial chain from proction material supplying, agriculture proction making to agriculture proction processing and marketing. The agricultural chain of foreign developing countries developed early and its commerce operation level was high, that promoted region agriculture development and improved the agriculture economic earning. In China agricultural chain has had some development, some regions have had all kinds of special agricultural chain, such as beef chain, vegetable chain, pork chain and so on, and its contents and forms are enriching and perfecting. In the agricultural chain the relationship between peasant household and the agribusiness firm is the important content of the agricultural chain development steadily and the relationship study has important theory and reality meaning.
This paper makes a summary about formers』 studies. Those are summarized, which are the concept of agricultural chain, organization forms, operations mechanism, the profit mechanism between peasant household and agribusiness firm and so on, which mainly summarizes the form of profit link, influence factors and theory explanation. In the summary, we make some simply review, and point out the study direction. Based on that, the paper brings forward theory bases and theory frame. The theory bases include instry organization theory and transition cost theory. In the theory frame we studies the profit mechanism between peasant household and agribusiness firm in agricultural chain, which divides into loose profit relationship of market exchange form and tight profit relationship of contract form, and analyzes the factor influencing their relationship based on summarizing former studies about agricultural chain. And various factors are reced to institute environment, exchange guest and host characteristic and exchange characteristic, and divided more subsection factors. In a systemic theory frame , various factors』 effects influencing on profit relationship between peasant household and agribusiness firm are analyzed, then theory hypothesizes are provided based on that analysis, and a frame graph is described.
Based on theory analysis and investigation of jasmine instrial chain and cocoon instrial chain in Guang Xi Zhuang Autonomous Region, how various factors influence on the profit mechanism are analyzed. Firstly, the basic information about instrial chain and instrial chain of jasmine and cocoon are introced. Then various influence factors are analyzed from the angle of institution environment, exchange host and guest characteristic and exchange characteristic. Institution environment conditions provide good environment conditions and it is in favor of agricultural chain healthy development. Exchange guest characteristic is the natural attribute and proction quality of jasmine and cocoon. Exchange host mainly includes the peasant household and the agribusiness firm. The peasant household』s characteristic comes from its size, input of proction material and so on. Agribusiness firm』s characteristic comes from its possession property, proction value, profit, number of corporation worker, asset, owes, square of corporation house, corporation chief, corporation department, equipment, scientific research, proction techniques, corporation homogeneity and so on. Exchange characteristic comes from asset specialty, exchange frequency and uncertainty. Asset specialty isn』t discussed singly, but is discussed with peasant household characteristic and agribusiness characteristic. Exchange frequency reflects the degree of exchange frequency. Uncertainty is discussed from market price fluctuate and natural risk. Based on the different characteristic analyzes, the peasant household and agribusiness firm balance the transaction cost and other profit, finally choose the different profit mechanisms of jasmine instrial chain and cocoon instrial chain, which are market profit mechanism and contract profit mechanism. The content of how the two exchange mechanisms operate is discussed. The two exchange mechanisms ince to endogenous transaction cost and exogenous transaction cost, and they are concretely analyzed with the cases. Endogenous transaction cost is the transaction cost, which comes from the opportunistic countermeasure action, and equals the balance between market equilibrium and Pareto Optimality. Exogenous transaction cost is the transaction cost, which occurs directly and in directly in the exchange and it includes the resource in the transaction and various establishments. Finally the earning of single peasant household is calculated, the plant sizes are different in different agribusiness chain, and economic benefit is different.
The end of the paper makes a conclusion. The institution environment of jasmine is general, quality demand of jasmine is low, size of peasant household is small, jasmine agribusiness firm』s power is general, asset specific of the two exchange host is soft, fix frequency is low and uncertainty is big, that all determined the market profit mechanism of between jasmine peasant household and agribusiness firm. The institution environment of cocoon is general and special, quality of cocoon is high, size of peasant household is huge, cocoon agribusiness firm』s power is strong, asset specific of the two exchange host is strong, fix frequency is high and uncertainty is small, that all determined the contract profit mechanism of between cocoon peasant household and agribusiness firm. The two kinds of mechanisms are results of all kinds factors, which operate together, and single factor can』t ince to the result necessarily.
Also paper provides some policy meanings. The different agribusiness chain has different characteristic, so the profit mechanisms are chose separately according to concrete conditions and strives for more preference policy supports. Jasmine agribusiness firm should annex and cooperate intensely, enrich sales channels, do better market advertising. And cocoon agribusiness firm should further perfect the relationship with cocoon peasant household, enforce firm』s drive, and exert the action of association. Finally, the deficiencies of this paper are pointed out, and we indicate the possible research directions for further study.
Key Words: peasant household; agribusiness firm; profit mechanism
3. 飛鶴奶粉的全產業鏈有哪些作用啊
要 不 是這條 全 產 業鏈 ， 飛 鶴奶粉 就不 可 能 有 好 奶 源 和 2小 時 生態 圈 ， 也 就 不能 保證回 飛 鶴 奶 粉用濕法 工 藝答 制 成 奶粉 了 ，呵呵 ，作用 真的 挺 大 的 喲。
4. 海普諾凱1897奶粉的全產業鏈、可追溯模式
海普諾凱集團已經形成了收奶、加工、生產、包裝、銷售的完整而穩定的供應鏈。每一罐奶粉，都符合從奶牛場到乳品工廠到零售終端的質量控制，並經企業、第三方檢測機構及進、出口國政府嚴格的監控檢查，且率先建立ERP、CDM系統，實現科學安全的全程追溯 。 1）奶源信息的溯源生產工廠必須將每批次的產品生產的奶源信...息輸入，其中包括牛奶收購的牧場，牛奶的質量信息； 2）原輔材料信息的溯源生產工廠必須將每批次產品的原輔材料信息輸入，其中包括該批次產品使用的原輔材料的品種、供應商名稱、日期、使用數量等； 3）生產信息的溯源生產工廠必須將每批次產品的生產信息輸入，其中包括該批次產品的名稱、數量、日期、質量檢測數據等； 4）發貨情況信息的溯源生產工廠必須將每批次產品的發貨情況輸入，其中包括該批次產品的名稱、發貨日期、數量、發往地點等。
5. 飛鶴奶粉的全產業鏈保證了上下游的可控，具體是指哪些方面呢
飛鶴奶粉用十年時間構建了全產業鏈，從種好一棵牧劃開始，為確保優質奶源打下了基礎，實現了從源頭牧草種植、規模化奶牛養殖到生產加工、物流倉儲、渠道管控乃至售後各環節的全程可控。構建了農場、牧場、工廠緊密聯系的產業集群和產業生態圈，從而讓整個產業鏈的上下游處於完全掌控之中。
6. 飛鶴奶粉全產業鏈是怎麼建立起來的
說起來很復雜吧，早在2001年就開始布局全產業鏈了，那個時候就選定在在北內緯47度世界黃金奶源帶上容打造飛鶴奶粉的奶源基地，並歷經10年時間建立了中國嬰幼兒奶粉行業的第一條完整全產業鏈，非常不容易，希望越做越好吧
7. 飛鶴奶粉的全產業鏈是什麼，求科普
全產業鏈是生產飛鶴奶粉的整個過程，從牧草種植到產品出廠的統稱。
8. 飛鶴奶粉的全產業鏈包含哪些具體的內容啊
它包括牧草種植、規/模化奶牛飼養(大牧場)到生產加 工、物流倉儲、渠道管控乃至售後各個環節的全程可控的全產業鏈。
9. 伊利股份的「有機奶產業鏈」體系是指什麼
伊利股份來首創的「有機自奶產業鏈」是國內首創的「有機奶產業鏈」生產體系。100%限定產地，擁有專屬伊利第七有機牧場，所產優質牛奶專供金典產品的生產，全程監控，從根本上保證金典產品的品質，擁有完善的質量檢驗體系，保證金典有機奶從牧場到成品的品質，安全放心。
10. 奶粉的全產業鏈是什麼意思國內有嗎
全產業鏈是以消費者為導向，從產業鏈源頭做起，經過種植與采購、貿易及物流、食品原料和飼料原料的加工、養殖屠宰、食品加工、分銷及物流、品牌推廣、食品銷售等每一個環節，實現食品安全可追溯，形成安全、營養、健康的食品供應全過程。奶粉的全產業鏈顧名思義就是從奶粉的奶源開始，到奶粉生產、銷售實現安全可追溯，形成安全、營養、健康的食品供應全過程。國內的全產業鏈發展情況已經比以前好很多了，特別是一些老品牌比如紅星，歐貝星系列產品就是完全依託自有的全產業鏈，從生產、銷售到實現可追溯。